Hi, I’m Julie Tonna

Growth Consultant
for Apps & Games

Supporting apps & games in their growth journey on iOS, Android and the web; combining organic, search ads & product-led strategies, SEO & GEO.

App Store Acquisition

Get users on the App Store with ASO & Apple Ads strategies.

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Conversion Rate Optimization

Optimize your app funnel to turn traffic into trials & revenue.

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In-App Growth

Improve in app flow by focusing on paywalls, onboarding & retention.

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The Growth Vision

Organic & Product Led
Strategies for Real Growth

As part of the app industry for 7+ years, I understand the importance of
growing your iOS appwith scalable & sustainable strategies.

Julie Tonna ASO Manager Freelance Apple Search Ads

1. Discovery Call

We start with a 30-minute call to define what your app truly needs, based on its current stage, category, and goals.

This helps identify whether you’d benefit most from an Audit + Playbook, Implementation, or On-Going Support partnership.

2. Project Scope & Proposal

After our call, I’ll send you a clear scope of work — including project details, deliverables, and rates so you know exactly what to expect before we begin.

No surprises, just transparency and alignment from day one.

3. Audit & Playbook

Once access to relevant tools is granted, I conduct a full diagnostic of your app’s visibility, conversion, and growth potential.

You’ll receive a detailed Audit & Playbook; a strategic document with key findings, prioritized action items, and a roadmap for implementation.

4. Project Review

We’ll schedule a session to review the results, discuss insights, and define the next steps together.

This ensures you fully understand what’s been uncovered, and how to use it to drive measurable growth.

5. Implementation

If you choose, I can help execute the recommended actions; from metadata updates and keyword testing to screenshot optimization and Apple Ads setup.

This stage bridges strategy and execution, ensuring every change is data-driven and aligned with your goals.

6. On-Going Support

To keep that continuous momentum, I offer a monthly engagement model.

It includes keyword updates, seasonal iterations, testing, and performance reviews, so your app keeps growing, sustainably and efficiently.

everkind

everkind

« Julie supported the app at launch and drove growth by efficiently scaling ASO & Apple Ads. She has been an incredible and valued member of the team, and we hope to work with her again in the future. »

Brien Stelzer | COO

Burner App Icon

Burner

« Julie’s audit uncovered opportunities we hadn’t spotted, from keyword rankings to ASA spend efficiency, with a clear action plan to act on them. Exactly the kind of sharp, independent review we needed.»

Ryan Hartman| UA Lead

dure vie

dure vie

«The audit & playbook helped us clarify our App Store positioning and build a real organic growth strategy. The result: editorial featuring on the French App Store and more than 129% increase in downloads in just 3 months.»

Jade Matheu | Editor-in-Chief

StressFace app icon

StressFace

«Proceeds up by 44% in just 4 months. Julie built a full-funnel strategy across ASO, ASA & product, giving me the confidence to reach a more affluent audience. She became a trusted growth advisor.»

Doug Chisholm | Founder

The Collaboration

Expertise as a Service

Audit + Playbook

A complete, data-backed audit designed for clarity and action – covering keyword visibility, creative & metadata strategy, funnel alignment, and testing roadmap.

Implementation & Support

Hands-on guidance to turn insights into growth. From ASO with metadata updates, iterations & creative testing to product strategies with onboarding & paywall experiments.

Enjoy the Freedom of a Contractor

Expertise on demand, without the long-term commitment. No hiring friction, no overhead, no agencies. Just a reliable partner who brings senior-level expertise.

Get Top Charts for your App on App Store with ASO

Be the Next Success Story

Trusted by Apps & Games

Mobile Apps & Games ASO ASA Growth Consulting

+ leading apps under NDA 😉

How do you grow an app?

I focus on efficient and sustainable growth.

I identify where your funnel leaks value, at the App Store or in-app, align your strategy across platforms, and only scale once performance is proven.

Who are you and what’s your experience?

I’m Julie Tonna, an independent iOS Growth & ASO consultant with 8+ years in mobile growth and Ad Tech. I previously worked at Apple (Ads) and ironSource (Unity), and now support apps and games across audits, growth playbooks, and hands-on execution.

What do you actually help with?

Mainly:
• App Store Optimization (iOS & Google Play)
• Apple Search Ads strategy & scaling
• Store > onboarding > conversion alignment
• Growth audits, benchmarks, and experiment roadmaps

What is Neo Ads?

Neo Ads is my Substack newsletter covering app growth, platform trends, and strategic insights for apps and games.
It’s also evolving into a tool finder launching in Q1 2026, featuring curated tool reviews, growth stacks, and practical resources for growth teams.

Where can I find you?

You’ll mostly find me on:
LinkedIn (insights & breakdowns)
Neo Ads (newsletter & articles)
• Conferences & industry events

You can also contact me directly here.