✦ Hi, I’m Julie Tonna
Growth Consultant
for Apps & Games
Supporting apps & games in their growth journey on iOS, Android and the web; combining organic, search ads & product-led strategies, SEO & GEO.

App Store Acquisition

Conversion Rate Optimization

In-App Growth
✦ The Growth Vision
Organic & Product Led
Strategies for Real Growth
As part of the app industry for 7+ years, I understand the importance of
growing your iOS appwith scalable & sustainable strategies.

everkind
« Julie supported the app at launch and drove growth by efficiently scaling ASO & Apple Ads. She has been an incredible and valued member of the team, and we hope to work with her again in the future. »
Brien Stelzer | COO
Burner
« Julie’s audit uncovered opportunities we hadn’t spotted, from keyword rankings to ASA spend efficiency, with a clear action plan to act on them. Exactly the kind of sharp, independent review we needed.»
Ryan Hartman| UA Lead
dure vie
«The audit & playbook helped us clarify our App Store positioning and build a real organic growth strategy. The result: editorial featuring on the French App Store and more than 129% increase in downloads in just 3 months.»
Jade Matheu | Editor-in-Chief
StressFace
«Proceeds up by 44% in just 4 months. Julie built a full-funnel strategy across ASO, ASA & product, giving me the confidence to reach a more affluent audience. She became a trusted growth advisor.»
Doug Chisholm | Founder
✦ The Collaboration
Expertise as a Service
Audit + Playbook
A complete, data-backed audit designed for clarity and action – covering keyword visibility, creative & metadata strategy, funnel alignment, and testing roadmap.
Implementation & Support
Hands-on guidance to turn insights into growth. From ASO with metadata updates, iterations & creative testing to product strategies with onboarding & paywall experiments.
Enjoy the Freedom of a Contractor
Expertise on demand, without the long-term commitment. No hiring friction, no overhead, no agencies. Just a reliable partner who brings senior-level expertise.

✦ Be the Next Success Story
Trusted by Apps & Games

+ leading apps under NDA 😉
How do you grow an app?
I focus on efficient and sustainable growth.
I identify where your funnel leaks value, at the App Store or in-app, align your strategy across platforms, and only scale once performance is proven.
Who are you and what’s your experience?
I’m Julie Tonna, an independent iOS Growth & ASO consultant with 8+ years in mobile growth and Ad Tech. I previously worked at Apple (Ads) and ironSource (Unity), and now support apps and games across audits, growth playbooks, and hands-on execution.
What do you actually help with?
Mainly:
• App Store Optimization (iOS & Google Play)
• Apple Search Ads strategy & scaling
• Store > onboarding > conversion alignment
• Growth audits, benchmarks, and experiment roadmaps
What is Neo Ads?
Neo Ads is my Substack newsletter covering app growth, platform trends, and strategic insights for apps and games.
It’s also evolving into a tool finder launching in Q1 2026, featuring curated tool reviews, growth stacks, and practical resources for growth teams.
