Hi, I’m Julie Tonna

iOS Growth Consultant
for Apps & Games

Supporting apps & games in their growth journey; combining organic, search ads & product-led strategies, driven by data and insight.

App Store Acquisition

Get users on the App Store with ASO & Apple Ads strategies.

Learn More > 

Conversion Rate Optimization

Optimize your app funnel to turn traffic into trials & revenue.

Learn More > 

In-App Growth

Improve in app flow by focusing on paywalls, onboarding & retention.

Learn More > 

The Growth Vision

Organic & Product Led
Strategies for Real Growth

As part of the app industry for 7+ years, I understand the importance of
growing your iOS appwith scalable & sustainable strategies.

Julie Tonna ASO Manager Freelance Apple Search Ads

1. Discovery Call

We start with a 30-minute call to define what your app truly needs, based on its current stage, category, and goals.

This helps identify whether you’d benefit most from an Audit + Playbook, Implementation, or On-Going Support partnership.

2. Project Scope & Proposal

After our call, I’ll send you a clear scope of work — including project details, deliverables, and rates so you know exactly what to expect before we begin.

No surprises, just transparency and alignment from day one.

3. Audit & Playbook

Once access to relevant tools is granted, I conduct a full diagnostic of your app’s visibility, conversion, and growth potential.

You’ll receive a detailed Audit & Playbook; a strategic document with key findings, prioritized action items, and a roadmap for implementation.

4. Project Review

We’ll schedule a session to review the results, discuss insights, and define the next steps together.

This ensures you fully understand what’s been uncovered, and how to use it to drive measurable growth.

5. Implementation

If you choose, I can help execute the recommended actions; from metadata updates and keyword testing to screenshot optimization and Apple Ads setup.

This stage bridges strategy and execution, ensuring every change is data-driven and aligned with your goals.

6. On-Going Support

To keep that continuous momentum, I offer a monthly engagement model.

It includes keyword updates, seasonal iterations, testing, and performance reviews, so your app keeps growing, sustainably and efficiently.

The Collaboration

Expertise as a Service

Audit + Playbook

A complete, data-backed audit designed for clarity and action – covering keyword visibility, creative & metadata strategy, funnel alignment, and testing roadmap.

Implementation & Support

Hands-on guidance to turn insights into growth. From ASO with metadata updates, iterations & creative testing to product strategies with onboarding & paywall experiments.

Enjoy the Freedom of a Contractor

Expertise on demand, without the long-term commitment. No hiring friction, no overhead, no agencies. Just a reliable partner who brings senior-level expertise.

Get Top Charts for your App on App Store with ASO