✦ Event logged: app_open
Growth Beyond
the Install
In-App Growth focuses on improving what happens after the install:
activation, retention, engagement, and monetization.
Onboarding Flow
Design motivating first screens that communicate value fast and increase activation. We A/B test messaging, visuals, and UX flow to reduce friction and keep users moving.
Paywall & Monetization
Experiment with paywall timing, layout, and pricing to maximize revenue per user.
We test what converts best, from subscription offers to trial prompts and upgrade triggers.
Retention Loops
Build habits and keep users engaged through features, reminders, and in-app events.
Widgets, notifications, and live activities are optimized to bring users back, organically.
Churn & Drop-Off
Analyse & identify where, when and why users leave. Spot friction points, test solutions, and fix leaks across your app’s full funnel, from onboarding to renewal.
✦ Product-Led Growth
Step-by-Step &
Data Driven Process
Using the best tools to analyze, test, and scale your app intelligently – from RevenueCat, Adapty, & Superwall to Braze, Mobile Action, and Mixpanel.
What’s In-App Growth?
In-App Growth focuses on what happens after the install by improving activation, engagement, retention, and monetization. It’s all about continuous experiments that make your app perform better over time. Think of it as CRO inside the product, testing flows, features, and paywalls to turn users into loyal customers.
Where should I focus first?
We start by mapping your user funnel (install → open → onboarding → trial → purchase → renewal) to identify where users drop off.
Once the biggest leak is clear, that’s where we start the first experiments, by running high-impact tests for fast learnings & measurable growth.
What’s your A/B test process?
We define a clear hypothesis and success metric before running anything. Then, we use tools like RevenueCat, Adapty, or Superwall to test paywalls; Mixpanel for behavioral data; Braze for CRM; and the OG Excel for in-depth analysis. Every test ends with a decision: ship, iterate, or kill – and always a learning.
Can you support with all of this?
Yes, I can support the entire process: diagnostics, test design, execution, and iteration. Whether you need a one-off experiment sprint, continuous optimization, or team guidance, I adapt to your workflow. You keep control and I bring the structure, experience, and data discipline.
What tools do you use?
I combine modern paywall builders (RevenueCat, Adapty, Superwall), analytics & CRM platforms (Mixpanel, Braze), market intelligence (Mobile Action), and yes, good old Excel for sanity checks. The stack adapts to your needs, product maturity and goals, always data-driven and experiment-ready.
Finding the Biggest Leak
We map the funnel (Install → Open → Onboarding → Trial → Purchase → Renewal) and quantify drop-offs.
A/B Test & Experiment
Design hypotheses, create timeline and run tests on copy, timing, layout, pricing for the focused area.
Go Granular by Audience
Analyse results by source, geo, language… and personalize flows & offers where it makes sense.
Keep Innovating
Layer product-led growth tactics that compound, backed by a rolling backlog and a roadmap built on continuous wins.