✦ Apple Search Ads
Where Intent Turn Into Growth
Apple Ads (former ASA) puts your app or game at the storefront, with premium placements in the Search Results, Today Tab, Search Tab, & Product Pages.
✦ Connecting Awareness & Intent
Premium Visiblity
& High-Intent Users
Apple Ads drives results where it matters most,
right inside the App Store.
What is Apple Search Ads?
Apple Search Ads let your app appear across key placements in the App Store, from Search Results to the Today Tab, helping you reach high-intent users where they’re already looking for apps.
Why should I run Apple Ads?
It’s one of the most intent-driven channel on iOS. You reach users at the moment of discovery and get App Store data to measure performance accurately.
How does Apple Ads work with ASO?
They complement each other. ASO builds your organic visibility, while Apple Ads accelerates it through paid placements. Together, they form a full-funnel strategy that boosts ranking, conversion, and efficiency.
What’s the difference between Search Results and Today Tab?
Search Results target users actively searching (intent). The Today Tab builds awareness and visibility before users even start typing, perfect for launches and brand campaigns.
What are Custom Product Pages?
They’re tailored App Store pages designed to match specific ads, audiences, or keywords.
CPPs help align creative, messaging, and targeting for better conversion and cleaner insights.
Search Results
Reach users actively looking for apps like yours with Search Results campaigns. Capture high-intent traffic & drive installs that convert and retain. Perfect for scaling efficiently while maintaining quality.
Product Page
Re-engage users already exploring similar apps.
Product Page placements help you appear in context; right where users are comparing options. It’s discovery with intent baked in.
Search Tab + Today Tab
Appear before the search even begins. These placements maximize awareness and keep your app top of mind across the App Store. Ideal for brand presence, pre-launch or seasonal pushes.
Custom Product Pages
Tailor the message to the audience. Custom Product Pages align visuals and keywords to specific campaigns, creating a seamless ad-to-store experience.