✦ Consulting, insights & curated tools
Neo Ads
Growth Project
An independent ecosystem built around growth: spotting signals early, turning them into strategy, and executing with the right tools.
1. The Newsletter
Market Signals
A weekly exploration of what’s changing in app growth, from platform shifts and App Store mechanics to creative trends & monetization patterns.
2. Consulting
Strategic Execution
ASO, SEO & GEO strategies for apps looking for organic growth beyond paid acquisition. From store discovery to search and AI-driven visibility.
3. Tools
Stack Curation
A practical curation of growth tools built from real usage and experience. Designed to help teams build the right stack with clarity, context, and long-term value.
✦ How it all started
About Neo Ads
Neo Ads started as a newsletter on Substack.
After experimenting with different formats, it naturally evolved into a weekly drop focused on app growth trends, App Store insights, and clear analysis with practical tips, best practices, and real examples.
A collaboration with SEO expert Hugo Thiphaine on the impact of the App Store on the web revealed how everything is converging: App Stores, SEO, and AI-driven discovery. That insight expanded Neo Ads into consulting, helping apps and games grow beyond the stores.
At the same time, recurring tooling questions, both internally and from clients, led to the creation of a curated tool finder and a blog, designed to guide app & game teams with clarity, fit, and real-world usage.
Today, Neo Ads is an independent ecosystem combining content, consulting, and stack curation to help app & game teams grow smarter.
✦ Created with vision & values
Neo Ads, an Ecosystem
for App Growth
Aligning discovery across stores, search, and AI.
What is Neo Ads, exactly?
Neo Ads is an independent growth ecosystem combining content, consulting, and tool curation for mobile apps & games.
Growth is rooted in clarity: ASO, SEO, GEO, and discovery strategies designed to reduce ad dependency and build long-term leverage.
Who is Neo Ads for?
Founders, growth teams, indie devs, mature studios, and product-led companies looking to scale sustainably beyond paid ads.
Do you work with all types of apps and games?
We work with teams whose products create real value and aim for long-term, sustainable growth.
What makes Neo Ads different from agencies or media blogs?
Neo Ads connects signals, strategy, and tools into one system, grounded in real execution.
When you reach out, you work directly with us: you get senior-level expertise, clear follow-ups, and the outcomes you signed up for.
Neo Ads isn’t a media brand either. What we provide are actionable insights, drawn from real-world projects, live data, and the trends we actively observe across the App Store, the web, and AI-driven discovery.
Is Neo Ads independent?
Yes. Content, consulting, and tools are driven by experience and fit, not incentives.
Some tools may include affiliate relationships as we explore sustainable ways to fund the work we publish, but this never affects how tools are reviewed or recommended.
Clarity first
We believe sustainable growth comes from understanding systems and priorities, and aligning messaging across platforms and channels.
Independent by design
Content, consulting, and tools are driven by experience and fit. Even when affiliations exist, they never shape our recommendations.
Execution over theory
Insights only matter if they lead to action. Everything we publish or recommend is grounded in real execution and outcomes.
Built for the long term
We advise and collaborate with teams building products for long-term value as we believe in compounding & incremental impact over quick tactics.