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Trusted by Apps & Games
+ leading apps under NDA 😉
How do you grow an app?
I focus on efficient and sustainable growth.
I identify where your funnel leaks value, at the App Store or in-app, align your strategy across platforms, and only scale once performance is proven.
Who are you and what’s your experience?
I’m Julie Tonna, an independent iOS Growth & ASO consultant with 8+ years in mobile growth and Ad Tech. I previously worked at Apple (Ads) and ironSource (Unity), and now support apps and games across audits, growth playbooks, and hands-on execution.
What do you actually help with?
Mainly:
• App Store Optimization (iOS & Google Play)
• Apple Search Ads strategy & scaling
• Store > onboarding > conversion alignment
• Growth audits, benchmarks, and experiment roadmaps
What is Neo Ads?
Neo Ads is my Substack newsletter covering app growth, platform trends, and strategic insights for apps and games.
It’s also evolving into a tool finder launching in Q1 2026, featuring curated tool reviews, growth stacks, and practical resources for growth teams.
Dure Vie
« Julie helped us clarify our App Store positioning and build a real organic growth strategy. The result: editorial featuring and +129% downloads in just 3 months. »
Jade Matheu | Co-Founder Dure Vie
Universal Remote
« A clear and solid audit, with practical recommendations to apply quickly. All done with a positive attitude and within the announced timeline. »
Florian Gabach | Founder Warthoglab
StressFace
« Working with Julie boosted my app proceeds by 44% in just 4 months and helped me reach a more affluent audience. She’s become a trusted growth advisor. »
Doug Chrisholm | Founder DC Labs